Things One Must Consider before Setting up Social Enterprise
The main objective of the social enterprise is to make the people get closer to the brand they love and offers the customer to have their own voices regarding the product services and thus encouraging themselves in making better purchasing decisions. Thus for companies, it allows them in the identification of several macro trends which helps them to improve the customer services and increase the sales of their product and services.
It is a business strategy and is not considered to be a single system in the country. It impacts on several things like organizational culture, systems, and processes as well the bottom line. The strategy may differ from company to company.
Importance of Social Enterprise
They are considered to be a business with social and environmental tasks. There are many benefits that the enterprise can give to the communities. There is a great difference between traditional business and it is extremely helpful for the society.
They are like to fill the gap in between rather experiment with the existing services which are or not provided by the private sector. They reach to the social community by volunteering, employment opportunities or by providing training. The social business in the neighborhood can help as a sense of local identity. However, there is a difference between Collaborative Entrepreneurship and social entrepreneurship which people often confuse.
Internal An External Factors Of a Social Enterprise
In order to improve the growth of the company there must be good communication within the organization, from the top level to the entry level there must be a room to for all the employees to share their ideas with the boss. No matter what is the size of the company there must be connectivity from the CEO to the entry-level employers. If there is a good connectivity within the organization it aids in the tactical communication and encourages team work.
However participating in the external factors that are social network platform like face book, twitter etc where people spend most of their leisure time is also a great requirement of social enterprise. These help the company to manage the brand as they can get the direct review of the customer about the product.
It Is Contextual
Personalization of social enterprise internally as well as externally requires employees, consumers to discuss on topics that have some meaning rather they are contextual. There is a customer who wants to study the product in detail before purchasing it and if they do not get the sufficient data they might leave you and look for other competitors. In order to make a great impact on the consumers, the communities need to update themselves and answer to the several queries of the consumer. In order to build a smart business, it is recommended to have a customer social network.
Unlike the Collaborative Entrepreneurship, it reaches the public directly by internal and external factors and thus getting a clear view of the demand of the public what they want from the company. Thus they can improve the product and services accordingly and satisfy the demand of the consumer. One of the important characteristics of this is that it helps in the employment of an individual.