What Are the Benefits of P2P in Marketing?
B2C and B2B marketing are just the thing of the past. Today, many businesses are getting hooked with the P2P revolution, which shifted to a more personal approach, which puts a name and face on the business and concentrating on relationships in comparison to the bottom line and business.
Why Choose P2P?
The answer is simple and it lies largely in the technology today. In the previous years, some companies relied on mass communication to reach consumers. Every communication was projected to the masses hoping that the message struck a chord with at least some members of the targeted audience. The technology nowadays enables more personalized experience for customers. With the social media platforms, the companies may speak directly to their target consumers than broadcasting to everyone. Companies can be informal, conversational, and delve down the rabbit holes that are only of interest to their target audience.
Not only P2P marketing can help you reach your target audience, but also it’s more personal. People who make up a company may speak to their audience and share unique perspective and voice on services and products. Besides, businesses themselves are not decision makers. It is the people inside a brick and mortar building that determines whether or not a service or product is worthwhile. Moreover, the customer is no longer the faceless entity either, it’s Susie Jones and Bob Smith who engage with the products actively and share information to their friends.
As a business marketer, how do you communicate with your target audience? Below are the benefits of incorporating P2P marketing in your business:
- Interaction with the Customers
- Engaging Experience
Oftentimes, P2P marketing results in long term relationships with the customers. Once they feel like they are valued as individuals, the customers will return to you. Even if quite different than some marketing strategies of other businesses, P2P can afford a chance to target particular consumers, facilitate ongoing conversations with consumers long after the purchase, and build a stronger relationship with the consumers.
- Globalie Blog Team